A successful business is raised on the foundation of a great marketing plan. Selling is the most crucial and also the most difficult aspect of any business. Marketing of a product or service is real hard work and a good marketing plan is what ensures that the hard work bears fruit. It outlines how a business will go about attracting prospects, converting them into customers and retaining these customers in the long run.
In the end, we should not forget to specify how the plan (or plans) will be controlled, by what means we will measure its results.We will see how to build the marketing plan, what is its structure: after we will see how to build the traditional marketing plan, we will take a look at the e_marketing plan and see how the unique features of the internet will require some changes in the approach of writing a marketing plan.