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Situation Analysis _ This is the current state of your business. It is where the question of why you are in business is answered. What products do you offer? What problem are you trying to solve? Also, how is your business different than others? The situation analysis is a look at the inner_workings of your business to identify product and service offerings, differences, and the main reason why you exist. Business owners can build a firm foundation for their mission and vision statement with this information and are better able to communicate their value to customers.

To prepare for your discovery meeting you first have to contact Marketing.com using their online form, chat option, or via email or phone. They will want a brief overview of your product and services, and then they will schedule the discovery meeting. For the discovery meeting you will want to bring along: The existing marketing plan or strategy, Analysis reports, SEO strategies, Product/service descriptions, Development descriptions, Demographic information. The marketing professional will then be able to look at these and ask more specific questions to gain insight into what would be the best marketing services to include in your plan.

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