Marketing Mix: one of the key points of the marketing plan is the design of medium and long_term approach of the 4 Ps (price, place, product, promotion). Action Program: on this section all the actions to be performed are gathered with specific information, timetables and responsibilities among the personnel. Provisional Income Statement: the plan must include an income statement with any inputs for which the marketing department is responsible for.
One thing about my business, I don't sell templates. I only sell REAL content. I believe that template is only to give you the general overview of direction but not how_to do it. That's why I highly not recommended you choose to download or purchase marketing templates because I have seen them i personally think it won't help you much. Let me share you a recent story about template.