You need to define your location with a description of all advantages and disadvantages. I would include the operating hours and scheduling in this section. You must develop a unique selling point for your business. You will need to provide details about every product/service that you provide and give their features/benefits/values.
These above tips are vital or the stepping stones for any business, but in reality, companies need to incorporate multiple web channels for their business marketing plans. Below are popular web channels that business uses for their planning and strategies: