You need to define your location with a description of all advantages and disadvantages. I would include the operating hours and scheduling in this section. You must develop a unique selling point for your business. You will need to provide details about every product/service that you provide and give their features/benefits/values.
Even though it is perfectly acceptable and is a common practice to use the 8_stage classic model for the e_marketing plan as well, you might want to consider the simplified version proposed by Chaffey, who identifies four major steps to build the e_marketing plan: