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Sensational Strategic Planning And Marketing Process

001 Strategicning And Marketing Process Sensational Strategic Planning Management Philip Kotler Pdf

Most of your marketing research will fit into 5 or 6 categories: Surveys, Focus Groups, Interviews, Observations, Secondary Research, or Experiments/Field Trials. We will not go into specifics for each research category on this particular blog. Regardless of the marketing research methods that are used, you need to uncover who your customers are or will be, you need to uncover what the demand is for your products or services, you need to know every competitor in the marketplace, and you need to know the market share for each company in your industry categories.

Marketing plans and strategies are ever_evolving and have to be drawn up to fit the situation and its specific needs. They are required at whatever stage a business might be. Whether you are a start_up or an established business, you must have an effective marketing plan. To have a successful marketing plan, you will have to consider the following essential elements

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001 Strategicning And Marketing Process


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