I once sat in a meeting of project and business updates and suddenly one of the directors said, actually with all that we have now we can be in the medical device market. Violaaa!!! This medical device company used to service government hospitals and they have all the equipments. It's just that they never thought of going direct to the hospitals and take the lion share of the business. In that meeting, after going through the company yearly updates, this "innovation" came instantaneously and the next year they are pitching about it to the government hospitals directly.
Marketing Budget _ The marketing budget explains how business owners will pay for marketing efforts. A marketing budget should be based on a percentage of gross sales, advertising mediums utilized, and other factors. Some marketing expenses to include in the marketing budget are tradeshows, events, and sponsorships.