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Frightening Starbucks Marketing Plan 2014

004 Marketing Plan Seven Strategies Frightening Starbucks 2014

Strategic analysis: consists in continuous scanning of the macro_ and micro_environment. The accent should fall on the consumers' needs that change very rapidly in the online market, as well as on surveying the competitors' actions and evaluating the opportunities offered by new technologies.

Plan of actions: consists in a very detailed description of the procedures and means to implement the actions we want to take. For example, if the strategy implies a raise in advertising volume, the plan of actions should establish where the advertisements will be placed, the dates and frequency of the advertising campaigns, a set of procedures to evaluate their effectiveness. The actions we plan to take must be clearly formulated, measurable, and the results must be monitored and evaluated.

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003 Starbucks Marketing Plan Business Model Frightening 2014
001 Marketing Plan Starbucks Frightening 2014

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