Marketing Research will be the first component for your marketing plan. You may be doing this in house or you may elect to hire a top marketing agency, a marketing consultant, or maybe a specific marketing research firm. You need to obtain and capture all data about your business along with your products and services to help you properly facilitate any potential marketing problems. You may also be able to get some marketing data from an industry trade association or from other businesses within your specific industry.
First, you will need to have a strong desire to be successful because all successful companies have a well planned and executed marketing plan. Many components comprise their marketing plans and they may vary depending upon whether you are a B2B company, B2C company, a manufacturer, a retailer, a service company, a reseller, a non_ profit or other specialty business.