The classical marketing plan would follow the following scheme: Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company's intentions and almost has a philosophic character.
Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.