SWOT Analysis: the company's strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies. Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative. Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.
Social Media Marketing: One of the most promising way of marketing in today's date. From LinkedIn to Facebook and from Twitter to Google+, companies use these platforms to target the right set of customers. From a survey by social media _ 93% of marketers use social media for business.