Ideas _ people said the more you talk about your ideas the more refine it becomes. I think this is true. Did you ever experience when you talk to more people you generated a lot more ideas? When people give you feedback it triggers another dimension of your ideas? If you are, so where do you keep all these ideas? It should be in a marketing plan.
Once you have completed your marketing research, you will then be ready to start developing your marketing plan. We will discuss marketing plan components that will fall more general in scope as opposed to focusing on a specific niche category for a business. You will need an Executive Summary to give a brief synopsis to summarize your marketing plan contents.