External Environment _The next part of the marketing plan is the external environment. What is going on outside of your business? Business owners should take a look at what is going on in the external environment or industry. Are other businesses in your industry succeeding or closing shop? Is the industry in a growth or declining phase? Could there be threats that could jeopardize your business operations?
A strategic marketing plan is the secret behind every successful business. If you are not satisfied with the results of your marketing tactics, consult a professional marketing agency that can devise a targeted marketing plan to help improve your business and increase the sales. A reliable and comprehensive online local business directory is your best source for finding a capable and experienced marketing expert servicing your area.