Defining strategic objectives: the organization must have a clear vision and establish if the media channels will complement the traditional ones, or will replace them. We must define specific objectives (don't forget to check if they are SMART!) and we must also specify the contribution of the online activities to the organization's turnover.
If you plan on taking advantage of the offer for a free marketing plan, then you need to know what you have to get together before you have the discovery meeting with your consultant. Your consultant will then create your free marketing plan that will include recommendations for what additional marketing services can help your business.