Next determine who your market really is. You may end up having two market demographics: one for the product and one for the opportunity. Develop a market plan for each demographic. Not everyone is an entrepreneur but they may still be interested in the product. This is why quality is key. The product has to be able to stand on its own without the opportunity. Not everyone is going to be interested in the product. Try to narrow down the demographics of those that would be interested so that you can communicate more receptively with your market.
Most of your marketing research will fit into 5 or 6 categories: Surveys, Focus Groups, Interviews, Observations, Secondary Research, or Experiments/Field Trials. We will not go into specifics for each research category on this particular blog. Regardless of the marketing research methods that are used, you need to uncover who your customers are or will be, you need to uncover what the demand is for your products or services, you need to know every competitor in the marketplace, and you need to know the market share for each company in your industry categories.