You need to itemize your budget with breakdowns for advertising and promotions. Include any design, development for needed materials to facilitate the marketing. List the media outlets that will be used to execute your marketing plan and break out the online, social, e_mail marketing, e_brochures/e_catalogs, TV, print, radio, PR, tradeshows, sponsorships, philanthropic partnerships, direct_mail, telemarketing, and other outlets. I would also identify which components that will be completed in house and whether you will have an outside agency to help with your media buying and planning.
Planning and Monitoring the Budget: A marketing budget planned to the smallest of details is very essential in a marketing plan. You have to be realistic and exact, and base the budget on your goals. You will also have to monitor the budget, track the expenses and analyze the spending on a budgeted and actual' basis.