Advertising Mediums _ There are many options available in advertising mediums. For example, TV, print, billboards, email, flyers, social media, and radio are some common mediums. Business owners should consider different advertising mediums to reach their target market. If your target market has high usages of the Internet, then use online advertising mediums. Take into account your marketing budget as well when choosing mediums.
Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).