Blog Marketing: Blogging is a big focus when it comes to content marketing. Blog provides a personal touch and advantage to your social media marketing too. Here you have a freedom or control over the product or service you are marketing for. Companies are hiring full_time bloggers for this job. Although, 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full_time blogger.
Defining strategic objectives: the organization must have a clear vision and establish if the media channels will complement the traditional ones, or will replace them. We must define specific objectives (don't forget to check if they are SMART!) and we must also specify the contribution of the online activities to the organization's turnover.