Performance measurement: constitutes the last but not the less important stage of the marketing plan, since we can achieve only what we can measure. In order to measure the performances achieved through the marketing plan, we need to constantly monitor each previous stage of the plan.
Mobile Marketing: Another most prompting way of marketing which is used in today's digital world. The acceptance of smartphones and tablets has helped to change the way companies used to target their customers earlier; these days they implement strategies that reach customers on their devices itself. From a survey via Our Mobile Planet, 89% of smartphone users notice mobile ads.