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Stirring Marketing Plan Starbucks

003 Marketing Plan Stirring Starbucks 2018 2016 Pdf

You will need to define your goals and objectives. We always encourage companies to make their goals S.M.A.R.T. which means Specific, Measurable, Attainable, Realistic, and Time Sensitive with dates attached. Most goals are calculated on an annual basis. However, the more ambitious owners or executives will look ahead at 3, 5, and 10 year goals as well. And if you are in Japan, you will be setting 100 year goals.

Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, "I don't really have one", "It's in my head coz I know the business so well" and worse, "I don't know what is marketing plan"! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that's the ultimate reason why I turned back to my writing board where I was actually in the middle of writing (rather perfecting!) a personal development programs. I dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.

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