You need to itemize your budget with breakdowns for advertising and promotions. Include any design, development for needed materials to facilitate the marketing. List the media outlets that will be used to execute your marketing plan and break out the online, social, e_mail marketing, e_brochures/e_catalogs, TV, print, radio, PR, tradeshows, sponsorships, philanthropic partnerships, direct_mail, telemarketing, and other outlets. I would also identify which components that will be completed in house and whether you will have an outside agency to help with your media buying and planning.
A strategic marketing plan is the secret behind every successful business. If you are not satisfied with the results of your marketing tactics, consult a professional marketing agency that can devise a targeted marketing plan to help improve your business and increase the sales. A reliable and comprehensive online local business directory is your best source for finding a capable and experienced marketing expert servicing your area.