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Unusual Marketing Plan For Boutique

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Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".

In the end, we should not forget to specify how the plan (or plans) will be controlled, by what means we will measure its results.We will see how to build the marketing plan, what is its structure: after we will see how to build the traditional marketing plan, we will take a look at the e_marketing plan and see how the unique features of the internet will require some changes in the approach of writing a marketing plan.

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