SWOT Analysis: the company's strengths and weaknesses and environmental threats and opportunities for the company, this is the basis for defining the marketing objectives and strategies. Objectives: the goals that the company plans to achieve, that can be classified based on their characteristics as quantitative or qualitative. Marketing Strategies: based on the objectives, a marketing strategy is the roadmap to success.
Okay, now for the good news. Thanks to the internet, everyone now has access to the global economy. Also through the use of lead generation pages, niche websites, social networking, video marketing, and much more, it is actually relatively easy to introduce your opportunity to the global market and have those that are interested contact you. Yes, people interested in the opportunity actually contact you. This is called warm prospecting or warm recruiting because those that contact you are already interested you just have to close the deal and help them get started.