Once you have completed your marketing research, you will then be ready to start developing your marketing plan. We will discuss marketing plan components that will fall more general in scope as opposed to focusing on a specific niche category for a business. You will need an Executive Summary to give a brief synopsis to summarize your marketing plan contents.
The marketing plan that has a feedback cycle, from 8th stage back to the 4th. That is because sometimes during the planning process, we might need to perform stages 4 to 8 several times before the final plan can be written.