Monitoring and Control: the purpose of this section is to make sure that all 9 sections are followed and the proposed objectives are being achieved. Apart from these 10 sections a marketing plan in order to be successful it needs to have 3 characteristics. The plan must be flexible, because the business environment is changing rapidly and the plan needs to be able to adapt in order to achieve the objectives that have been set.
Sales and Strategy Forecast: If you have a target to achieve you can plan out your work according. It's just like keep the figures real and amenable. Unrealistic figures would not help you ever to get the target on time. Secondly with these forecast, you can compare your marketing strategies and come up with the best solutions for future activities.