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A quote that I use on a regular basis is "If you fail to plan, you are planning to fail" by Benjamin Franklin. In business, the most important plans to have are a business plan and a marketing plan. Today we will discuss the marketing plan. The marketing plan shows the direction of all marketing and advertising efforts. Remember, marketing is the total efforts of getting together buyers and sellers, whereas advertising is the types of communication used in marketing. Advertising includes TV, radio, online, print, and other mediums. Let's go over some important parts of the marketing plan that will help your business succeed.

Marketing services go far beyond keyword research and website optimization. It can include everything from brand development, SEO consultation, telemarketing services, email marketing, white papers, publishing and more. A marketing plan doesn't create a path from point A to Point B; it takes a dynamic approach to identifying the influences on your demographic to then create a multi_channel marketing web that is specific to your brand, product or service.

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