The marketing plan is the overview of multi_channel approaches you should be implementing to develop and retain your prospects. It may include a call for brand development and demand generation as well. If your existing strategy is somewhat successful, but you want to grow _ the marketing services it recommends may be more focused on customer relations _ such as social media marketing, email marketing and telemarketing services.
Evaluating and Reviewing the Plan: Decide a time_frame for your marketing plan and determine the metrics on which you will measure its success. Measure the results it produces and compare them with the expected success. This will help to know whether any corrections or modifications are required to make the plan more successful.