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Fascinating Market Research Marketing Plan

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Situation Analysis: this section includes all the market research results with various subsections. It includes an external analysis (macroenvironment and microenvironment analyses) and an internal analysis (with the assistance of various internal matrices such as BCG Matrix and General Electric Matrix).

Most of your marketing research will fit into 5 or 6 categories: Surveys, Focus Groups, Interviews, Observations, Secondary Research, or Experiments/Field Trials. We will not go into specifics for each research category on this particular blog. Regardless of the marketing research methods that are used, you need to uncover who your customers are or will be, you need to uncover what the demand is for your products or services, you need to know every competitor in the marketplace, and you need to know the market share for each company in your industry categories.

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