Plan of actions: consists in a very detailed description of the procedures and means to implement the actions we want to take. For example, if the strategy implies a raise in advertising volume, the plan of actions should establish where the advertisements will be placed, the dates and frequency of the advertising campaigns, a set of procedures to evaluate their effectiveness. The actions we plan to take must be clearly formulated, measurable, and the results must be monitored and evaluated.
Advertising Mediums _ There are many options available in advertising mediums. For example, TV, print, billboards, email, flyers, social media, and radio are some common mediums. Business owners should consider different advertising mediums to reach their target market. If your target market has high usages of the Internet, then use online advertising mediums. Take into account your marketing budget as well when choosing mediums.