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Stunning Making Marketing Plan

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First, you will need to have a strong desire to be successful because all successful companies have a well planned and executed marketing plan. Many components comprise their marketing plans and they may vary depending upon whether you are a B2B company, B2C company, a manufacturer, a retailer, a service company, a reseller, a non_ profit or other specialty business.

Pricing _ I once said in my Marketing Plan Breakthrough S6PEC that, "Price is the key determinants of your profits". I stand firm to keep it that way. In your marketing plan, you will address pricing plan for your distributors, customers, multiple segments (some business charge differently _ price discrimination) and cost price i.e. your raw materials and things like that. Not many address price correctly and bear in my mind that we need to standby few pricing plan to respond to the market. Take for example during festive season, if everyone is lowering price and slashed their price or even ignited a price war, what do you do about that? Follow suit or wait? If you want to follow, how far? If you want to wait, how long? You capture all this in pricing plan.

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