Email Marketing: The marketing plan via email is quite an old one. It is an effective and popular way of promotion for many small business owners. Get the email data of your possible customers and send them your customize business emails to let them know what you are offering.
You need to itemize your budget with breakdowns for advertising and promotions. Include any design, development for needed materials to facilitate the marketing. List the media outlets that will be used to execute your marketing plan and break out the online, social, e_mail marketing, e_brochures/e_catalogs, TV, print, radio, PR, tradeshows, sponsorships, philanthropic partnerships, direct_mail, telemarketing, and other outlets. I would also identify which components that will be completed in house and whether you will have an outside agency to help with your media buying and planning.