Marketing Research will be the first component for your marketing plan. You may be doing this in house or you may elect to hire a top marketing agency, a marketing consultant, or maybe a specific marketing research firm. You need to obtain and capture all data about your business along with your products and services to help you properly facilitate any potential marketing problems. You may also be able to get some marketing data from an industry trade association or from other businesses within your specific industry.
You will need to develop your pricing strategies for all of your products and services. Do you want to be higher or lower versus competitors? Do you plan to include labor/overhead/materials in costs? Be sure to list your pricing strategy for each product or service. A comprehensive marketing strategy will ensure your success because it will tell you how to obtain and keep customers, how to compete in your marketplace, and what resources you will use to achieve your goals and objectives.