You need to define your location with a description of all advantages and disadvantages. I would include the operating hours and scheduling in this section. You must develop a unique selling point for your business. You will need to provide details about every product/service that you provide and give their features/benefits/values.
Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".