Ideas _ people said the more you talk about your ideas the more refine it becomes. I think this is true. Did you ever experience when you talk to more people you generated a lot more ideas? When people give you feedback it triggers another dimension of your ideas? If you are, so where do you keep all these ideas? It should be in a marketing plan.
The classical marketing plan would follow the following scheme: Declaring the mission: this is the planning stage when we establish the organizational orientations and intentions, thus providing a sense of direction. In most cases, this is a general presentation of the company's intentions and almost has a philosophic character.