Competitive Edge: It's important to define your competitors too. One should know, what strategies are being used by the competitors to reach to the potential customers. If you know what your competitors are doing, you will be able to modify the plan and maybe your marketing analyst will come with something more innovative that can capture the mass attention.
Marketing plans and strategies are ever_evolving and have to be drawn up to fit the situation and its specific needs. They are required at whatever stage a business might be. Whether you are a start_up or an established business, you must have an effective marketing plan. To have a successful marketing plan, you will have to consider the following essential elements