You will need to develop or define important information about your company. In your business plan, you should have developed a Mission Statement, a Vision Statement, and a Culture Statement. If you did not develop these three items, you must create them immediately before continuing onward. It is vitally important that everyone knows about and buys in to these three company statements with all employee staff so that every person inside the business will communicate these items correctly to all external people outside of the business. You want their belief and confidence as high as the owners or top executives.
Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, "I don't really have one", "It's in my head coz I know the business so well" and worse, "I don't know what is marketing plan"! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that's the ultimate reason why I turned back to my writing board where I was actually in the middle of writing (rather perfecting!) a personal development programs. I dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.