Marketing plans and strategies are ever_evolving and have to be drawn up to fit the situation and its specific needs. They are required at whatever stage a business might be. Whether you are a start_up or an established business, you must have an effective marketing plan. To have a successful marketing plan, you will have to consider the following essential elements
Performance measurement: constitutes the last but not the less important stage of the marketing plan, since we can achieve only what we can measure. In order to measure the performances achieved through the marketing plan, we need to constantly monitor each previous stage of the plan.