Analyzing the Market: You cannot afford to operate on the basis of assumptions about the market and customers. You need to conduct a thorough analysis of the prevailing market environments, your strengths & weaknesses and the existing competition. Study your target customers and get in_depth knowledge of their needs and preferences. Based on this, you can determine your marketing objectives and position your product suitably.
Marketing plans and strategies are ever_evolving and have to be drawn up to fit the situation and its specific needs. They are required at whatever stage a business might be. Whether you are a start_up or an established business, you must have an effective marketing plan. To have a successful marketing plan, you will have to consider the following essential elements