Guide _ in a marketing you will think, record and document all your ideas, products and services offering, price, distribution channel, programs, sales direction, customer segment and so on. I have experienced whereby I suddenly realized that my business is not going on the right direction because I didn't follow my marketing plan. Have you experienced that? Or perhaps you suddenly realized that the thing you do know supposed to be done many months ago because you forgot about it? And you forgot because you don't jot it down and plan for it? This is what I mean that marketing plan as a guide. I cover this in my Marketing Plan Breakthrough S6PEC.
To prepare for your discovery meeting you first have to contact Marketing.com using their online form, chat option, or via email or phone. They will want a brief overview of your product and services, and then they will schedule the discovery meeting. For the discovery meeting you will want to bring along: The existing marketing plan or strategy, Analysis reports, SEO strategies, Product/service descriptions, Development descriptions, Demographic information. The marketing professional will then be able to look at these and ask more specific questions to gain insight into what would be the best marketing services to include in your plan.