To make an effective plan, there is a famous rule called 4P's. Here, P's stand for Price, Product, Promotion and Placement. In this another P is added called People. Today while doing digital marketing or the traditional marketing one should understand people or the customers you are dealing with. It's important to figure out what is significant for the business, and later make a plan accordingly.
Now for the good stuff. I am going to tell you how to set up a modern MLM marketing plan that actually works for you 24 hours a day 7 days a week. The first thing is to find a high quality network marketed product or service that you can be passionate about. Being passionate about it makes it much easier to stick with long enough to really learn about it and see the benefits. Your passion will be felt by those you talk to about your opportunity. Personally I am passionate about health and nutrition. That is why I market what I consider to be the highest quality nutritional products available.