Resource Plan _ in marketing, there is only one thing that's scarce: RESOURCES. Some people have a lot of money but lacked ideas and another group is the other extreme; more ideas and less money. Many of us probably the later than the former! In the marketing plan we will tackle things like people to hire, pricing, distribution plan, sales programs budget and so on.
Now the question arise; how to create an effective marketing plan for a company? We all know the format of a marketing plan. Whether you make a formal or informal proposal, a plan should be such which touches all the essential points to deliver the targeted goal.