The discovery meeting brings you and the marketing professional together to talk about different marketing services offered. They will be looking to understand your business better _ in its current state and your future vision. The marketing consultant will also explain the variety of marketing services offered so you will be better able to understand the final marketing plan when it is delivered.
Creating Marketing Messages & Determining Marketing Methods: Once your product profile matches the customer profile, you have to plan how to sell the product to the target market. You have to come up creative, meaningful and compelling messages that address the expectations and requirements of your audience. Select the most effective mediums of conveying these marketing messages. A variety of online and offline marketing tools are available. For best results, you will have to use a judicious mix of conventional and online marketing techniques.