Therefore, a marketing plan, according to Kotler, is a "written document, which includes the objectives, strategies and action plans regarding the elements of the marketing mix which facilitate and enable compliance with the strategy dictated at the corporate level".
One thing about my business, I don't sell templates. I only sell REAL content. I believe that template is only to give you the general overview of direction but not how_to do it. That's why I highly not recommended you choose to download or purchase marketing templates because I have seen them i personally think it won't help you much. Let me share you a recent story about template.