So in order to bring success to your business, you need a strategic marketing plan. Strategic plans are classified according to their time frame to long, medium and short_ term plans. Usually long_term plans tend to be between 5┦ years at corporate level, medium_term plans 2λ years and short_term consists of a time period ranging from 6 months to 1 year.
Generally, companies are broken down into four levels of hierarchy, the corporate, the division, the business unit and the product level. The overall plan of the company is designed at a corporate level. As part of this planning, each resource is allocated to each division of the company. Next, division level planning allocates resources to each business unit of the company. In addition, business unit planning designs a strategic plan for each business area, which determines each of the marketing objectives/goals, strategies and tactics, that have to be consistent with the overall strategic plan.