A successful business is raised on the foundation of a great marketing plan. Selling is the most crucial and also the most difficult aspect of any business. Marketing of a product or service is real hard work and a good marketing plan is what ensures that the hard work bears fruit. It outlines how a business will go about attracting prospects, converting them into customers and retaining these customers in the long run.
Executive Summary: the marketing plan like all the documents that are submitted to established executive bodies must begin with a brief summary of the whole plan, with basic numerical data and info. Mission and Vision: the marketing plan includes the company's "reason of existence", values and its future intentions and strategic approach.