To make an effective plan, there is a famous rule called 4P's. Here, P's stand for Price, Product, Promotion and Placement. In this another P is added called People. Today while doing digital marketing or the traditional marketing one should understand people or the customers you are dealing with. It's important to figure out what is significant for the business, and later make a plan accordingly.
These above tips are vital or the stepping stones for any business, but in reality, companies need to incorporate multiple web channels for their business marketing plans. Below are popular web channels that business uses for their planning and strategies: