You need to define your location with a description of all advantages and disadvantages. I would include the operating hours and scheduling in this section. You must develop a unique selling point for your business. You will need to provide details about every product/service that you provide and give their features/benefits/values.
Coming back to my questions to entrepreneurs and small business owners, many of their answers sounded like this, "I don't really have one", "It's in my head coz I know the business so well" and worse, "I don't know what is marketing plan"! If you happen to be in one of these categories, rest assured you are not the only one. And to perfectly honest, that's the ultimate reason why I turned back to my writing board where I was actually in the middle of writing (rather perfecting!) a personal development programs. I dropped that program and quickly drafted and started Marketing Plan Breakthrough S6PEC because many of you need it, seriously.