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039 Marketing Plan Page 10

039 Marketing Plan Page 10 Wonderful Implementation Pdf Of Coca Cola Example

Strategic analysis: consists in continuous scanning of the macro_ and micro_environment. The accent should fall on the consumers' needs that change very rapidly in the online market, as well as on surveying the competitors' actions and evaluating the opportunities offered by new technologies.

But, before we continue, we must understand and accept that steps of the marketing plan are universal. It is a logical approach of the planning activity, no matter where we apply it. The differences you meet from a plan to another consist in the degree of formality accorded to each phase, depending on the size and nature of the organization involved. For example, a small and not diversified company would adopt less formal procedures, because the managers in these cases have more experience and functional knowledge than the subordinates, and they are able to achieve direct control upon most factors. On the other hand, in a company with diversified activity, it is less likely that top managers have functional information in a higher degree than the subordinate managers. Therefore, the planning process must be formulated to ensure a strict discipline for everyone involved in the decisional chain.

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003 Marketing Implementation Plan

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014 Thumb 1200 1553 Marketing Plan

038 Marketing Plan Wonderful Implementation Pdf Of Coca Cola Example

038 Marketing Plan

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011 Implementation Plan Screenshot

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026 Marketing Implementation Plan Slide 4

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039 Marketing Plan Page 10 Wonderful Implementation Pdf Of Coca Cola Example

039 Marketing Plan Page 10

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006 Marketing Planplan Marketingiiib Phpapp01 Thumbnail

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021 Marketing Implementation Plan Table2

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035 Marketing Implementation Plan


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