Re_formulating objectives: after the close examination of data gathered in the previous stage, sometimes it is needed to re_formulate the initial objectives, in order to address all the issues that might have come up from the previous stage. The distance between the initial objective and the re_formulated objective will be covered by appropriate strategies. We must ensure the re_formulated objective is SMART as well.
If you plan on taking advantage of the offer for a free marketing plan, then you need to know what you have to get together before you have the discovery meeting with your consultant. Your consultant will then create your free marketing plan that will include recommendations for what additional marketing services can help your business.