To make an effective plan, there is a famous rule called 4P's. Here, P's stand for Price, Product, Promotion and Placement. In this another P is added called People. Today while doing digital marketing or the traditional marketing one should understand people or the customers you are dealing with. It's important to figure out what is significant for the business, and later make a plan accordingly.
Advertising Mediums _ There are many options available in advertising mediums. For example, TV, print, billboards, email, flyers, social media, and radio are some common mediums. Business owners should consider different advertising mediums to reach their target market. If your target market has high usages of the Internet, then use online advertising mediums. Take into account your marketing budget as well when choosing mediums.